Social success on our own terms??!!
is that even conceivable!


Creativity can be Popular
Unleashing latent charm! The tail wagging the dog...


Creativity can be Popular
comes as the third pillar of the master plan: Creativity Should be Social.


Making you the PR priority
Social engineering and Public Relations design challenge
Showcased here on are three social engineering project proposals to better facilitate and fundamentally improve social life. These are: Advanced Automated Network Sociometry, Planet Frolic TM, and Creativity can be Popular.  

Problem statement: In marketing, even the tiniest percentage of consistent response at all per "eye balls" or people exposed to a message, will be considered excellently successful. And only a very small percent of responses in turn, are ever lead to closing sales or recruitment. And this goes for shaking hands and exchanging business cards. In some cultures there are actually rituals that actually seem designed for just such frustration and inefficiency. -For example, an annual tribal festival dispensation for extramarital encounter, via a ceremony so arduous, competitive and complicated that for the most part it ends in humiliating heartbroken exhaustion. And leave us face it: the majority of social outreach of any kind, is similarly unrealistic. -the interminable rat race of eking out meager small talk on the social minefield. A man once posted online, a tabulation of the considerable time and money that must be expended upon online dating, before even arriving at "a cup of coffee" and the first unsuitable face to face encounter and mutual rejection. There is no calculation of the sheer aggravation. Its a numbers game: It may take thousands of business cards exchanged, a life utterly consumed in toil, all in order eventually to make even the first connection at all. A sore travail! Where's the fun? And it’s much the same networking for any other purpose, personal, professional or other. Can there be no better way? We are each and all abandoned each to our own devices.

To quote Dr. Samuel Johnson: "If a man does not make new acquaintance as he advances through life, he will soon find himself left alone." In contrast to the usual employee sore travail or the circumstances of students left to their own devices, one compensation in the academic life of the tenured professor, the rest of the experience for better or worse notwithstanding, is how activity is structured to keep academics in continuous circulation, socially, and provide a continuous stream even at all of quality contacts. This is because heteronymous institutions of what passes for higher learning, well understand that it is only by these relationships and exchange of ideas, that whatever residue of autonomy sustained as academic freedom, that sustains any relevance for their morbidly conservative and outdated establishments. The challenge before us herein is to reproduce and similar beneficial effect socially, for participants in our endeavors as proposed. But exactly how might said similar benefits be achievable, as it were, foraging in the wild, for the rest of us and with neither the burdens nor the advantages of academic privilege?

Creativity can be Popular is conceived of ancillary to Creativity Should be Social which is, without recapitulation in detail, already conceived and designed to leverage and realize the squandered essence of creativity as a preferable mode of social interaction to all that is more pedestrian, dysfunctional, common and readily accessible. Creativity can Be Popular, as herein conceived, is to leverage the other two collaborative endeavors integral to the Eudemonistic master plan of Creativity Should be Social, being: collaborative fiction brainstorming and an innovative new venture creation (pre-)incubator.

Whereas Creativity Should be Social is predicated upon individual entry and participation, the outreach of Creativity can be Popular is conceived of as more proactive. Creativity Should be Social is something that should already be appeal to our public via online exposure of transparently uplifting interaction and innovative work product. Creativity can be Popular is conceived of as a plausible umbrella for participants in Creativity Should be Social to reach out, network, and draw in others. Ostensibly promotional and recruitment outreach and forging of strategic partnership, would further the advancement and growth of Creativity Should be Social. But the actual primary objective in mind is still as to similar benefit for individuals engaged therein. Social reality is, first and foremost, a great put-on supported by mass consensus. Social reality, unlike objective physical reality, is malleable to approval, disapproval and perception, in short, to Public Relations and propaganda. Indeed, plausible social pretext, will all be essential. But so will comprehensive logistics and social support. And it all has to be fun to do. It also has to be fun for the target of outreach. And there should also be tangible and desirable results for all concerned. It all comes down, once again, to creativity and innovation as the preferable mode social interaction, hence: Creativity Should be Social. PR outreach often becomes crucial to expansion if all goes well, the work is productive and the needs of the endeavor increase. But can creativity also be leveraged into a preferable and effective mode of interpersonal networking for every purpose? That is the social engineering design challenge of Creativity can be Popular.  

Anyone toiling in Public Relation or outreach of any kind might ever come to wonder: Here I am spreading the word and advancing the cause, but who is there doing as much for me and for my own interests? Imagine an enterprise actually designed also as a respectable mechanism and social pretext: Public Relations outreach for the rest of us! -A benefit hitherto that only the rich have been able to afford. Many jobs only jam the most incompatible people into hostile social environments and bullying. But some kinds of work actually help in drawing innerspring new people together in the course of that activity, and forging beneficial relationships. deliberately maximizing those benefits would help improve the authentic well being of participants.

After all: It is the binding strength of individual interpersonal attachment which affords true and worthy social cohesion, and not the other way around as we have all been indoctrinated. Therefore let our social circle first strive to maximize value to each individual, before pressing any individual struggle for collective approval. Especially considering the risk undertaken because initially at least, we will be working on spec., in hopes of future profits as equity partners. 

Imagine then, as a sort of collaborative life hack or put-on, an intentional mode of social "proof" (informational social influence) and support actually contrived to foster a more hospitable social environment, making those very unconventional, unrelatable and stridently opinionated passionate interests into a promising path to confident popularity! Individual perception alone cannot become objective reality. Realization depends upon execution. And yet, intersubjective perception does control social reality. And the theatrical legerdemain of that communal spectacle is called Public Relations. Social reality is manifest of tacit agreement often extorted by intimidation. But the evocation of a playful spirit by strategic elicitation, can dispel intimidation at least momentarily. Still, on a more serious note, under a pact of reliable collaborative artistically and entrepreneurial, as already detailed in the master plan, others can also be made aware that one is treated with respect and become more likely follow suit. This in turn would facilitate stronger and broader interpersonal networking.

Transactional Analysis exhorts the individual to desist from and to escape headgames, destructive Ulterior Transactions, and to rewrite one's life script. Which is all well and good. In facilitation thereof, Transactional Analysis offers a plethora educational texts and also remedial treatment in Transactional Analysis groups. But in the end, the individual is still abandoned to one's own devices. In fairness, not playing headgames is essential to honest engagement in interaction with others likewise not playing headgames, and also of course, for fending off the snare of headgames by devious and dishonest headgamers. But even the healthiest life script might benefit from a healthier social environment. Social support remains among the strongest known predictors of individual success. Any healthy and constructive Transaction must draw in appropriately susceptible partners no less than do the most degenerate headgames.

Any life script in execution, functional and operant or dysfunctional and inoperant, one way or another ultimately demands close collaboration, and benefits from Setting The scene with supporting cast under some plausible premise. A stimulus is an experience such as might elicit some or other response. A social stimulus is such as occurring in the context of interaction between people. Stimulus struggle is the never ending quest to obtain and maintain the optimum degree and kind of stimulation, including social stimulation, from the environment, for staving off boredom and loneliness, respectively.

We are all motivated by appetites for social stimuli and interaction, and suffer in any deprivation thereof. We are all motivated by appetites for social stimuli and interaction, and suffer in any deprivation thereof. Foreseeably, social context that frames how individuals ever engage and relate to one another, expressively and responsively, will always greatly influence any conceivable outcome of happiness, satisfaction and therefore productivity and success in all human interaction and endeavor. And yet instead of being tended to conscientiously, such crucial groundwork has been pervasively neglected all of our lives. Again, social support remains among the strongest known predictors of individual success. This proposal is a call to action beginning with brainstorming exploration and feasibility study of any prospect of meeting our underserved needs via the social engineering of even immediate scale intentional community.

So when you ask your cab driver what he does, and he tells you about his screen play, or your waitress replies that she's an actress, is this at all the less honest or actually the more so? In short: Ought one to identify with circumstance or with aspiration? And which one is more relevantly assayed, in taking the measure of an individual? Social reality is typically already constructed by others. How does the individual most effectively reinvent themselves? And where are the resources? Alas, we are each and all abandoned each to our own devices.

To reiterate, social reality is constructed, not objective. A housecat has never actually pulled on a pair of boots, to be accepted as an influential man, like Puss In Boots. And a naked Emperor can conceivably command sartorial acclaim only because courtiers need to guard their privilege. And yet, consider how the newspaper Spare Change is so simply and brilliantly contrived for legitimizing disreputable panhandlers into respectable newspaper vendors under First Amendment protection. How likewise, can the awkward lonely stalker be repackaged and recast in some more appealing role? How similarly, might the even hitherto annoying and socially inept sharing of passionate personal interests, schemes and dreams, be rendered proper and acceptable, even attractive and appealing, let alone fulfilling, productive and profitable? Can there be some equivalently premised stage dressing replete with supporting cast?

Just imagine intentional construction of business life not only for whatever ostensible business purpose, but as an explicit priority, actually tailored made as the entertaining  though proper and acceptable ulterior pretext for individual personal social utility, needs and embedment, optimally facilitating individual participant social stimulus needs, outreach and networking all as an intentionally cultivated byproduct capitalizing upon all of the usual efforts to cultivate business resources, recruit new talent and groom strategic partners, all so crucial to collaborative success

Social "proof" (informational social influence) refers to how people tend to look for cues from others that they see, what to do in unfamiliar circumstances, how to relate to others, and whom to trust. People cue up the way that they see other doing. Indeed, in retail, the earliest adopter of shopping carts, had to hire models to use them, for their real customers to imitate! Unruly commuters on the trains, even imitated more orderly conduct displayed to them on advertising posters. And more to the point in the matter at hand, the telephone secretary briefly extolling the experience and credentials of her superior, before transferring the call, actually increases sales.  People often imitate one another, in who they responsive to favorably. And people promenading together, may thus appear more convivial and popular to others they encounter together. All of this can even work online, with participation on websites and message posting forums. And one strategy for outreach via email, is in seeking to make the target prospect feel included, by Cc:'ing others howsoever already involved. And then, without fail, those others must join into the discussion, substantially, but also to help woo the prospect and address whatever their concerns. Never leave one another hanging! Because new people may also tend to imitate unfavorable apathy. They will also tend to be put off by bickering and confusion.

In the striving of Existentialism to blunt the terrible despair of Nihilism, Camus makes much the following recommendation in response not to our Epistemological condition of uncertainty, but rather to the Absurd and the certainty of the clear objective reality of imminently impending death. (Camus, of course, fails to consider Emortalism. But I digress.) In 'The Deconstruction of Reality : What Modernism and Postmodernism Say About Surface and Depth' author Ken Sanes expounds:

"Some of these theories of postmodernism then take an additional step, arguing that since life (or much of life) is a fiction or since fiction is all we can know, we should join in the drama ourselves and live a life of play. In effect, they recommend that we treat life as a symbolic arena for the acting out of fantasies. In place of merely discovering that reality is a construction, they would have us consciously take over the process of creating it, inventing selves, subcultures and alternative "realities," as forms of social experimentation."

Indeed, we all play roles in social reality, image in the great masquerade of life, the great put-on of mass complicity wherein a convincing performance depends largely upon the back-story and supporting cast, even with no dishonesty whatsoever regarding objective reality.  It's all about constructing plausible cover. Given that this is inevitable, it is only responsible, instead of being swallowed at the mercy of a process escaping our control, serving instead agendas of whatever vested interests, instead let us strive honestly towards pleasurably engaging and meaningful presentation of the quest undertaken, with intentional construction of optimal social "proof" (informational social influence), image making, and conducive situation and setting replete with a supporting cast, as it were. -An intentionally and carefully crafted optimally favorable social reality. Others will be drawn to participate when presented with clearly better gratifying interaction already in progress.

If you could contrive, design and tailor make a business or a positioned specifically in order to be, if not merely more popular, than even as a stalking horse to best and truly serve you in building your personal brand, improving your own networking, prospects, social life, support and embedment, and better to abet and fulfill your own intrinsic social stimulus struggle, what would you wish for and what might it look like? It would help you to be interesting and attractive. It would stimulate or initiate and direct interaction such as optimally to reciprocally engaging, pleasurably and meaningfully. It would optimize not only pretext, appeal and conversation for reaching out to qualified quality leads for prospects in personal social life and networking, but integrating optimal and reciprocal social "proof" (informational social influence), image making, and conducive situation and setting replete with a supporting cast, as it were, even available upon demand, just by placing a quick phone call own central casting! There are all manner of professional friends for hire, not just for the lonely or as specialized supportive consultants in tricky social situations, but simply for appearances sake towards instant positive reputation and social persuasion, in professional or romantic life. Real friends and colleagues do as much for one another, in mutual admiration and even as quid pro quo. Alas, people are often eager to associate with winners and loath to be seen with unpopular lonely luzers for fear it might rub off. One can either thus scramble to grub up and hoard social capital like a miser, or invest it -casting ones vote, as it were- according to one's own values. Social hangers-on to the popular and influential, often find themselves mistreated as expendable. But demonstrating the power to enhance the social standing of others, is what will draw people in. In an intentionally and carefully crafted optimally favorable social reality, whereby, as in the fable of 'Puss in Boots,' pretense can become objective reality. Social reality is indeed magical, either like unto a curse, an evil spell across the land, or an efficacious ritual of transformation and redemption. -Like money, a wonderful servant but a terrible master.

But more that this, Creativity can be Popular, an exercise in intentional or applied constructed social reality and even PR spectacle, is predicated upon the hypothesis that perceived social attractiveness of participants will actually be enhanced, unleashing latent charm consequent as progress becomes evident for all to see online. This will further result in painlessly improving participant social standing and raising profile. The concept is of leveraging the effect towards attracting all manner of advantageous and desirable social connections and opportunities, and in outreach of business to business and professional interaction. We can free ourselves from all need of running in the conventional social rat race!  -Or so we may hope.

Make no mistake: The intentional duplication of observed patterns of success, particularly in networking, recruitment and teambuilding, therefore will require, among so many other task interdependencies and social support, an explicit reciprocal commitment and responsibility to networking, openly and reliably both to make and to respond to introductions, as part of reciprocal support and promotion. Because that is what nurtures popularity in two ways: Firstly, suitable and successful introductions build social circles to generate popularity and secure social embedment. Secondly, the ability to make suitable and successful introductions creates demand and therefore confers popularity, indeed even upon the least deserving or appealing. Moreover, personal introduction are often more congenial, inclusive and accepting without the chilly conditionality of punishment and reward systems in heteronomy to conformism, so typical of simply attempting to induct a prospective member into a group wherein newbies often find themselves so intimidatingly friendless.

In short, let us deliberately strategize and contrive to find every way to cultivate every collective outreach process of collaborative endeavor and enterprise, to prioritize an ulterior social engineering purposes of more effective and fun individual social life, networking and even image building or Public Relations actually building up and promoting the individual participant as much as whatever collective entity or endeavor, thus maximizing such important benefit to individual human social needs along with all benefits and influence of functioning social embedment, all too often so poorly served as things stand.

Having even however many friends who remain strangers to one another, results in social invisibility and disorganization. To be included socially in the redistribution of opportunity, requires broader based acquaintance. The problems that may be cited in effectively making introductions between other people in order better to invest in oneself, are that the introducer has both other parties at an informational advantage, already being acquainted with each of them and why to bring them together in the first place. After all, both are typically busy people. And they may each feel awkwardly pressured and put on the spot, though the last thing intended. The solution given is by politely offering the introduction, clearly and concisely explaining its value. And above all, to avoid wasting anyone else's time with useless and even actually bad introductions. Because introducing an unreliable contact, partner or associate, to a valuable contact or prospective contact, will tend to alienate the latter. But every caution still might not help. Actually, all parties must be of the right sociable disposition by habit. None can be suspicious, cagey, reluctant or lackadaisical. Otherwise, free time, reliable full explanation of the benefit, reciprocally, no matter how crucially important, and even not feeling pressured, simply will not help.

Another common obstacle may be the somewhat cliquish antipathy or prejudice cross-discipline, the very kiss of death for innovation and Entrepreneurship which are by nature, interdisciplinary. And many are prone to kneejerk sacrifice of opportunity whatsoever, for fear to be associated with a target of bullying, dread of peer pressure and even being themselves becoming ostracized by association. Whereas, networking and creating circles of acquaintanceship in common, may engender accountability for dishonesty, exploitation, abuse, as well as sheer incompetence, all typical of bullies.

Oh, woe betide us all in our sore travails! For unless you are one of the lucky ones with an interesting job, conventional business life affords all manner opportunity and the rationalizing pretext for people to seek out and approach one another and afflict one another with the most deadly boring humdrum. But it may be hoped that fun and interesting activity similarly facilitates fun and interesting outreach, sharing passionate interests, even making that proper and acceptable. Whereas the average employment enslaves the employee to whatever oppressive collective agenda, the innovation of  Creativity can be Popular also to the furtherance of the ulterior purposes of individual personal social life, via  service in better facilitation of individual social outreach and networking under the ostensible and already elevated purpose of involving others into fun and interesting collaborative endeavor.

Reclamation of the most ordinary interpersonal well being: Remember how gifted students amongst their own true gifted peers, are found suddenly and mysteriously no longer to require the great boon of indoctrination called: socialization! indeed, doesn't it make far more sense by far, instead, for the gifted, rather than dumbing down just to get along, instead to be better appreciated and valued for including, accommodating, indeed: assimilating and opening a richer and more genuine social, emotional and intellectual life and growth to others? What does anyone strive towards that is truly more important? Good influence under exposure to the virtues and talents of others is not just an ancient ideal, but an obvious and fundamental healthy expectation or norm. So, how has it come to to smack so of the grandiose? Because of needless heteronomy to vastly lowered expectations on every front. 

Not oppressively desperate willfully positive upbeat unthreatening bland agreeability, but honest engagement, is the crucial draw for promotion and recruitment of the best and brightest into chancy innovative new venture creation. Until capitalization if not profits, autonomous individual satisfaction is the only pay. Fun elicits the perception of meaningful value, and talented people are value maximizers.

A range of projects promoted, should be fun and appealing, and that should be maximally utilized to make each participant more interesting and attractive. -And as a better means and pretext of social outreach and networking, individually, than the rat race as usual affords. This painless strategy of applied social psychology must also more pleasurably validate and facilitate the sharing of passionate interests instead of routinely expected banal and awkward small talk.

Epistemologically, perception is interpretative, often via mediation by others, assigning meaning internalized by the individual. And regarding social reality, this often becomes self fulfilling, especially by consensus and also because an individual's behavior may be influenced by another's expectations. Social reality is created, negotiated, and changed through process of social interaction. Humanity's self-invention necessarily, consistently and inevitably, remains in no small part, a social enterprise.

Most awkward and ineffective are instructions: Call so and so, and tell them I sent you! Instead of pitching the introduction in any positive light, the introducer often seeks, even somewhat halfheartedly, to foist upon another, sheer imposition of whatever burdensome obligation of time and effort needed on behalf of the one they introduce, who thereby comes off as yet another nameless nebbish or drone. Surely such is the kiss of death!

In order best to encourage networking, a clear value proposition is requisite. Otherwise, others may tend to play their contacts close to the vest, instead of sharing them more freely and enthusiastically. It helps remain clear why one makes an introductions for anyone, indeed to be at all acquainted with all parties. The ideal introduction is the one that one could actually desire. Indeed, a quality introduction might as well be truthfully reflected in a glowing terms highlighting their best abilities, with the pleasant surprise of sincere flattery: “This is our senior (field) strategist (name), the greatest innovator I have ever worked with. (Name), meet (other name), one of the most thoughtful people you could ever hope to meet, and who's legendary acumen and dexterity in (field) would be a great asset to our project.” Even pending success, good solid groundwork towards lofty ambition can still be touted. (Name) has researched the most promising (nouns) for (whatever other purpose and other participants).” Be a good wingman and help reinforce interpersonal bonds: (Name) only says such nice things about you!

It may only be polite to ask permission first, before making introductions, unless there is some previous understanding  or any hurry. But after obtaining permission, then the best introductions, are synchronous, a message to all parties being introduced to one another, readily affording any or all every opportunity to follow up with the other(s), always clearly citing the referral source. But no one can follow up on an introduction that they have not been copied on. So always press the request explicitly and confirm that the referral source will Cc: every one, especially you.

As the saying goes: "If Mohammed will not go to the mountain, the mountain must come to Mohammed." Obviously, it is easier and more reasonable for a person to travel to a mountain, that the other way around. But as faith, it is said, can move mountains, going out of ones way is by far the more impressive. Imagine yourself working with others on your own time, to start your own business together. If the work is rewarding, good thing, since no one will be getting paid before the first round of financing is ever secured, if even that soon. Working closely and helping one another in any way possible, such heady and creative ongoing free exchange of ideas, is unlike any prior social experience for most people. Such is the Eudemonistic master plan in execution, of Creativity Should be Social. But what could make it all even better? Why, that the entire enterprise serves not just for drawing in new prospective participants, but for taking the mountain to Mohammed, as the saying goes. An active outreach, out into the world, actually taking the venture in action, to the the target prospect.

The challenge is the engineering of an intentional social interaction and outreach, serving individual need under the umbrella of collective purpose. Imagine the sharing of individual personal passions transformed from an awkward idiosyncrasy into a plausible and effective social pretext for outreach and networking. Imagine that the stage has been set: Everything has been orchestrated just to make you important. As the word gets out, you become suddenly more attractive, interesting and intriguing, than ever before! At last, a real conduit instead of just another obstacle course or social minefield. That would be a revolution in social life as know it! The traditionally higher priority of going about whatever business in service of whatever needs and agenda of whichever collective endeavor or enterprise, engages participants in social interaction with outsiders as well as internally to whichever collective endeavor or enterprise. For an individual participant, this process impacts personal life, at all beneficially or often even howsoever detrimentally, deepening upon the situation. By intentional social engineering design, appealing projects can be effectively promoted to serve authoritatively as an impressive and  systematic Social '"Proof"  (informational social influence) to draw interest and motivate not only new connections and participants, but improved more effective and productive cultivation of peer validation and social capital in order to forge all manner of desirable and beneficial personal relationships. Throughout all of our endeavors as detailed herein, let us seek to promote our endeavors and to recruit new talent and expertise, both into participation in the ongoing fiction writer's bull session, and also onto our management team(s) in new venture creation, and to cultivate strategic partnerships.




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